iCurie's believes its long-term market opportunities are significant. Beyond the PC industry, iCurie has identified substantial opportunities in the flat panel display industry, and also believes there will be demand for its products by manufacturers of mobile phones and PDAs. In addition, the Company believes that there are many more addressable markets which could potentially offer large scale opportunities, such as the home appliance, automotive, defense and/or aerospace industries.

The marketability of iCurie's products spans basically over all industries where heat emission calls for cooling. However, there are three industries where the Company clearly believes that its technology can rapidly become the product of choice. These three industries are the PC, personal communication and display industries. Companies in these industries need components with higher performance; are used to manage complex supply chains; and are willing to accept breakthrough technologies to gain competitive supremacy.

When dividing these industries into specific segments, it is possible to tailor iCurie's technology into a well-defined product portfolio. The total volume of those segments represents approximately 400 million products sold to the end user market. The PC industry represents approximately 40% of that total and the display market more than one-third. iCurie believes that its products have a very strong value proposition in all of the above-mentioned industries.

The Company's business model is easily scalable and offers operating leverage.

iCurie intends to address its target markets with a model that incorporates a mix of licensing arrangements, through which the Company can enter certain markets indirectly through the efforts of third parties, and direct product sales in conjunction with largely outsourced or joint ventured manufacturing and sales capability. The Company believes its approach will enable it to garner significant market share without large investments in fixed plant or a large sales force.

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