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Case Study

INTELTM HITS THERMAL BARRIER

  • Intel’s latest microprocessor is running slower and hotter than its predecessor.
  • . . .a major threat to Intel's longstanding approach to dominating the semiconductor industry - relentlessly raising the clock speed of its chips.
  • In May 2004, Intel, officially announced that it had hit a "thermal wall" on its microprocessor line. The company is changing its product strategy. Intel will abandon two advanced chip development projects, named Tejas and Jayhawk.
  • "This is a very hard toggle of our product line," said Paul S. Otellini, Intel's president at the company's meeting with Wall Street analysts in New York.